in this article I’m going to go through 15 powerful tips you can start implementing today to optimize your Facebook business page.
so you can maximize your chances of being found amongst the millions of other pages out there by new visitors which you can turn into customers.
this article is for those of you who already have created a Facebook business page but are not quite sure how to make the most of it if you haven’t created a page for your business yet so without further ado let’s start.
Tip No 1
tip number one add the right profile picture add a profile picture that reflects your brand very often this will be your logo this picture is probably the most important one as it will be displayed on all your posts in Facebook search results and when someone shares your post on their own timeline make sure the picture is 180 pixels by 180 pixels square and is still readable when reduced to 40 pixels which is the size it will be in a newsfeed.
Tip No 2
tip number two add a cover photo you never get a second chance to make a great first impression and that’s what you should use your cover photo for since it’s the biggest image on your page and the most impactful at 820 pixels by 312 pixels your cover photo is by far the largest image of your page and the best opportunity to showcase your business think about changing it regularly.
so it matches with trends season news that is happening in your business better still use an article if you can as it will grab the attention of your visitors straight away and make it more engaging have a look at this example for instance from Mary Smith the article should be between 20 to 90 seconds long and at least eight hundred and twenty by three hundred and twelve pixels but it is recommended to go for eight hundred and twenty by four hundred and sixty-two pixels.
Tip No 3
tip number three other short description to your page this description is found under the About section of your page use it to describe who you are and what you do in 255 characters which are the maximum allowed it is very important to use relevant keywords in your short description so your Facebook page appears in Facebook search results for your chosen keywords.
Tip No 4
tip number four add a long description to your page the long description is also located under the About section just below the story headline as you can see mine’s got a few paragraphs here and if you click on see more it will expand it to its full glory.
now use this description to describe your business in more depth and include services and maybe additional information such as social media links and repeat your address and phone number this section is limited to ten thousand characters which are huge and give you plenty of space to put all sorts of info in there.
Tip No 5
tip number five add a description to your cover photo this one is ignored or forgotten by many businesses but is yet another opportunity to add more copy and more relevant keywords in relation to your business simply click on the copy photo tool and click on the add a description link add your description in there where you can add a link.
whatever else you want you can also tag yourself and add your location if you want to when you upload a new cover photo it creates a post in your newsfeed which is shown to your network and will include the description.
Tip No 6
tip number six add a link to your website this doesn’t need much of an explanation really your Facebook page is a great opportunity to also promote your website and in order to do that, you can add a link to your website directly from your Facebook page.
go to the About section scroll down go to the additional contact details section there’s a link here that says enter a website simply enter your website here and click Save you now have your website here and if you click on it it’s gonna take you to your website do not forget to link back directly from your website to your Facebook page as I did here.
Tip No 7
tip number seven select the right business category when you create a business page make sure you select the right business category there is no need to add 10 business categories since Facebook will only keep the most specific one you want to choose the most relevant category for which you want your business to be found for.
so in this instance, I’ve selected a local business and in a page category if I’ve got a coffee shop I’m only gonna select coffee shop.
Tip No 8
tip number eight create a custom URL or vanity URL when you create a business page for the first time Facebook will automatically generate a URL for that page made of random numbers which are not very useful this is not practical if you want to advertise your page and you need something a lot more customer-friendly which would look like the one that I’ve got right here.
this is what is called a vanity URL click on the create a page username link under the profile picture and create your desired URL you will need at least 25 likes before you can do this be very careful when you do it because you can only do it once.
Tip No 9
tip number 9 add a call to action button to your page this is your opportunity to convert your visitors into leads or fool on summers by simply adding a call-to-action button right at the top of your page in blue they are currently five main categories to choose from ranging across 14 different options.
choose the one that is the most suitable for your business so let’s pick one I’m gonna choose the get InTouch button and call now and add my phone number right here now I have the ability to be called directly from my Facebook page.
Tip No 10
tip number 10 add page tabs to promote your products or services if your local business you will either sell products or offer services if you are interested in finding out how to add a product tab to your page or set up a shop.
Tip No 11
tip number 11 pin your most important posts not all posts are created equal and while it is okay to post light-hearted articles or articles on your page you always want to give the best impression to visitors you come for the first time choose what you feel are the most important posts from your feed and pin them right at the top of your page which should send the right message to select the post.
you want to pin and click on the three dots at the top of the post and simply select the pin to the top of the page that should bring your post right at the top of your Facebook page.
Tip No 12
tip number 12 start posting articles according to a study conducted by Cisco who is the worldwide leader in IT and networking articles will account for a staggering 80% of global Internet traffic so I’m to get that camera out and start shooting some articles to engage with your audience.
Tip No 13
tip number 13 create article playlists you may think they should be part of tip number 12 but I think it needs to sit separately the reason being is because creating playlists for your articles gives you yet another opportunity to add more content through descriptions titles etc.
also, organize your content very nicely so let me show you how it’s done from your home page click on articles then click on the pencil here which will open the option to add a new playlist or click on add playlist so here you have the opportunity to add some content in the form of a title and a description here is my title and my description.
ok click on next and then you can start selecting the articles you want to be part of your playlist click on next you should then see a recap of the articles you’ve selected and then click on create playlist and that’s it you now have your very first playlist.
Tip No 14
tip number 14 unable reviews nowadays everybody makes informed choices based on reviews people will check your reputation online before they make a decision to do business with you as a business it’s important to build credibility and that goes through collecting positive reviews online.
so let me show you how to do that obviously on my page I’ve already unable this so I’m gonna use another page so I can demonstrate that to you simply go on your page and go into your settings then choose edit page scroll down and click on add a tab select reviews and add a review tab close and go back to your page and you now have the review option enabled.
Tip No 15
tip number 15 measure your performance as you are taking the time to optimize your Facebook page make sure you spend a little bit of time analyzing your results to see if whatever you are doing is working this is very simple on your page click on the insight options right at the top and that will give you access to all sorts of data which will help you understand.
what’s going on with your page pay particular attention to user engagement and reach since these are great indicators of how popular your page is becoming that’s it 15 simple tips for you to consider if you want your Facebook business page to get the attention it deserves more visitors and more customers it may seem like a lot of work.
but trust me it is well worth it now it’s up to you start implementing all these tips one by one and watch those visitors coming through as always and let me know how you get on in the comments below and don’t forget to subscribe to my channel I’ll see you very soon bye for now you.